About Startup Simulator
A free business simulation game that teaches you how real companies work.
What Is Startup Simulator?
Startup Simulator is a free, browser-based business simulation game where you build and run a mail and print communication company. Starting from a home office with $150,000, you make every decision a real founder faces: hiring employees, winning clients, managing cash flow, buying equipment, researching products, and outpacing the competition.
The game runs entirely in your browser — no downloads, no sign-ups, no in-app purchases. Just pure business strategy and management.
Why We Built This
Most business simulation games simplify things to the point where they don't teach you anything real. Startup Simulator is different. It models the actual mechanics that make or break a service business: production capacity planning, customer service staffing ratios, client churn from poor service, cash flow timing, and competitive market dynamics.
Whether you're a student learning about entrepreneurship, a professional exploring management concepts, or just someone who enjoys tycoon and strategy games, Startup Simulator gives you a realistic sandbox to experiment with business decisions risk-free.
Game Features
Build Your Company
Grow from a home office to a campus. Lease buildings, buy equipment, and expand your production capacity.
Hire and Manage Staff
Build teams across operations, sales, customer service, and development. Hire managers and executives to scale.
Win and Retain Clients
Pursue leads, close deals, and keep clients happy. Manage service tickets and production quality to prevent churn.
Research Products
Expand from standard mail into variable data, campaigns, HIPAA documents, fulfillment, and more.
Manage Cash Flow
Balance revenue against payroll, leases, and equipment costs. One bad month can sink you.
Compete Globally
Race to a $100M valuation and compete for the top spot on the global leaderboard.
AI Competitors
Compete against intelligent rival companies that grow, hire, and adapt their strategies.
Board of Advisors
Recruit advisors who provide passive bonuses and strategic guidance tailored to your situation.
Who Is It For?
Students and educators use Startup Simulator to explore business concepts like unit economics, customer acquisition costs, and operational leverage in an engaging, hands-on way.
Aspiring entrepreneurs test strategies and develop business intuition without risking real money. The game surfaces the kinds of tradeoffs that real founders face every day.
Strategy game enthusiasts enjoy the depth of the simulation — it's a tycoon game with the complexity of a real spreadsheet model running under the hood.
Completely Free
Startup Simulator is 100% free to play. There are no premium currencies, no paywalls, and no ads. The entire game runs in your browser. Your progress saves automatically so you can pick up where you left off.
Ready to see if you can build a $100M company?
Play Startup Simulator Free →